Lead-Generation + E-Commerce Platform
Parxl
In 2019, we were entrusted with the responsibility to initiate the launch of Singapore Airlines Group's latest cross-border e-commerce delivery service, PARXL. Our primary goal was to introduce this innovative service amidst a fiercely competitive field of third-party logistics providers. Additionally, we aimed to engender interest among a diverse range of e-commerce retailers, including pure online retailers, manufacturers, and brick-and-mortar establishments.
My Role
UI Lead
Team
TBWA\Singapore
www.parxl.com
Design Approach
Stakeholder Interviews
Prior to commencing the design phase, we conducted stakeholder interviews in order to attain a comprehensive understanding of the business objectives and features that were to be incorporated into the website. These interviews proved instrumental in providing valuable insights that facilitated a smoother design process. The identified business objectives were as follows:
- To provide clear and transparent information on pricing and service offerings.
- To create a website that captures the attention of potential leads, generating interest in the brand and motivating them to take the next step through a clearly defined funnel.
Competitive Analysis
To ensure our design decisions align with industry best practices and user expectations, conducting a competitive analysis is a critical step in the UX design process. We identified main competitors, analyzed their websites, and gained valuable insights into industry trends, user behavior, and preferences. This allowed us to make informed design decisions that meet both business objectives and user needs.
Steering the UI design
The website's design approach incorporates smooth animations and vibrant colors to enhance the visual appeal of the content, thereby creating a more engaging user experience. By utilizing such design elements, Parxl's brand identity is elevated, differentiating it from its competitors and making it stand out in the marketplace.
Animations and transitions
Incorporating strategic animations and transitions can serve as effective tools for guiding the user's attention and creating a more engaging user experience, while also adding an element of fun and playfulness. By leveraging these design elements, our aim is to enhance the overall usability and enjoyment of the website for the end user.
Dashboard designed for agents to track parcels
