E-commerce Platform
Singapore Airlines
Our focus is to uphold and enhance the user experience on the e-commerce platform of our esteemed national carrier, singaporeair.com. To achieve this, we collaborate with the client's internal UX and IT/Technical teams to enable seamless online transactions for ticket purchases and flight bookings.
My Role
UI Lead
Team
TBWA\Singapore
www.singaporeairlines.com
Setting up the design system
As the design team expands, it becomes imperative to establish a coherent vocabulary that can be shared across cross-functional teams. To this end, we have developed a design system that guarantees uniformity in design throughout the entire website.
The implementation of the design system has enabled swift and efficient production and replication of design and development work, enabling us to allocate resources towards addressing more complex design issues. This has proven to be a valuable time-saving and productivity-enhancing measure.
Revamping the design for purchasing flight tickets
We conduct detailed user research during the design process to identify and address customer pain points, understand their goals and objectives, and enhance the user experience on singaporeair.com. Our goal is to provide customers with an exceptional website experience.
Redesigning e-mail communications template
Our team was responsible for redesigning email communication templates for Singapore Airlines. We developed reusable components that enable business units to customize and populate content tailored to different types of customers.
